Some key questions to ask include:
What’s the professional background of the buyer?
What’s the highest education level of the buyer?
How old is he or she?
Why and when is he or she going to visit the B2B website?
Is he or she receiving any information from other sources (read: websites) that address his or her pain points?
What sort of technological devices, apps and software does the buyer use on a regular basis?
What’s the motivation of the buyer?
What specifically is the buyer searching for on the B2B website?
What are the specific needs of the buyer?
Developing personas is a process that takes time, effort and careful consideration. Without proper formatting, designers and user-experience professionals won’t be able to appreciate the value of personas because they’ll seem too abstract and hard to empathize with.
To ensure that designers and user-experience professionals remember that they are designing for real people from the very beginning, they should follow this series of steps:
Details such as demographic information should be part sri lanka whatsapp number data 5 million of the persona from inception. This includes a snapshot of who the person or persons the site’s being designed for is. Personal attributes usually include education, gender, age, job description, the company size of the B2B they’re working for and their role of responsibility as far as buying is concerned.
Psychographic information should be included
, too. This covers things like the buyer’s motivation, tasks and goals.
Designers and user-experience professionals shouldn’t forget about thinking of a buyer’s “webographics.” This includes details on how long the buyer’s been using user experience evaluation method #5: mixed methods the Internet, where he accesses the Internet from, what device he uses, and whether he’s active on social media.
Improve the specificity of personas to make them ao lists less impersonal
This piece of advice in particular addresses one of the starkest complaints that designers and user-experience professionals voiced about personas. The less specific a persona is, the more it’s going to come across to designers and user-experience professionals as too abstract.
