Launch of internal advertisingThe effectiveness of internal advertising directly. A depends on the preparation of the product card. Therefore:
Warehouses and hasLaunch of internal advertising competitive delivery times.
Otherwise, even with high rates, the card vp safety email lists may . Anot get to the top of search results, especially for popular queries. A and the advertising budget will simply be “wasted”.
- Conduct high-quality SEO optimization.The card . A should be as relevant as possible to key queries. Moreover, SEO should be regularly reviewed and adjusted, focusing emails short and sweet on analytics and competitors’ actions.Only if it strictly complies with the platform’s algorithms will advertising begin to work at full capacity.
- Collect at least 10 reviews with an overall rating of at least 4.7.Research shows that products with fewer reviews have significantly worse conversion rates. Conversely, even minimally reaching this caseno data threshold already significantly increases customer trust.
And finally, an advertising launch makes sense only when the card already shows signs of viability: there are initial sales, SEO is set up, reviews are collected.
In this case, the marketplace algorithms will start ranking the product better, and internal advertising will not waste the budget.
Conducting analytical accounting
When you are just starting sales, it is important to track:
- conversions;
- marginality;
- unit economics;
- all other costs that apply both to an individual item and to the entire store.
Such data allows us to understand which products bring profit and which ones just “eat up” the budget.
