But why would your employees want that? That is partly self-interest. It is interesting for employees to share knowledge and content of the organization, because they can increase their own status and authority. Moreover, sharing valuable information provides new customers and they stay much better informed about all developments in the sector.
In practice, I often hear during my LinkedIn training that employees are asked by marketing to blindly share contributions from the company page. That doesn’t work. What also doesn’t work are tools that automatically place exactly the same contribution on all employee profiles. Such tools do register how often employees share, the quantity, but the quality is not measured.
Prevent all employees from blindly sharing exactly
A the same contribution. This does not come across as authentic and sincere. Stéphan Lam even coined a rcs data striking term for this: ‘parrot content’.
Providing ready-made contributions does not motivate employees to write posts on LinkedIn themselves. Don’t copy, create. By writing content yourself, the reach of a post is much greater than sharing a post from the company page. Of course, you can provide a mix of the two. Perhaps there are employees who enjoy blogging or vlogging? Facilitate them by offering equipment or blog training or let the marketing or communications department help them.
Employees must therefore give their own twist to the message. That is more credible than just blindly sharing a contribution from the company page.Let employees create
Start with a small group of ambassadors
See if you can start with a small group of ambassadors in your organization. Ask what they need to better profile themselves and the organization. Give them trust and the freedom to give substance to that themselves. Only then will they become enthusiastic and the desired effervescent effect will arise.
By using employees as ambassadors, the focus is on inbound marketing and content marketing. The company gets a projects where there is no seo specialist face, becomes more human and trust is created faster than when communication is only via business channels. A message comes across as more credible when it comes from an enthusiastic employee, has a greater reach and you therefore achieve your marketing objectives more e
A number of big brands have gone before you, such as Calvin Klein, Prada and BOSS. These campaigns, together with the 8 most famous virtual european union phone number influencers of today, can be found in this article . But is it smart or not to go into business with a ‘fake’ influencer? I list the pros and cons, so that you can make a good decision.
