Are cold emails better than LinkedIn messages? It depends on how you want to prospect.
Here we compare the effectiveness of email, LinkedIn messages, and Inmail (premium LinkedIn messages) for prospecting and how to combine them for better results.
Cold Email VS Linkedin Message: What is Better For B2B Prospecting? [2023 Review]
Are you ready?
and cold emails.
Email VS Inmail VS Linkedin Messages: Which is more effective?
To compare emails with LinkedIn messages, you need to consider these 7 criteria:
Response rate
Follow up
Speed
Deliverability
Cost
Data Management
Stairs
1. Open and response rate
Linkedin cold messages and Inmails tend znb directory to have a better response rate than emails.
Email response rate
Email inboxes are super crowded. The widely accepted average industry email list for all cold emails is about 1%-10% . But it really depends on the campaign and the copywriting. Some good outreach managers can get a 70% response rate when their emails are super personalized.
Linkedin Message Response Rate
Linkedin inboxes are less crowded. The average response rate is 5-20% .
Email response rate
LinkedIn InMail has better stats than email, the average response rate is 10-25% . It is a premium feature of LinkedIn, so it is obvious that fewer people send it. Since you only have a limited number of emails per month to send, you tend to work on copywriting more than a free email.
