It’s time to discuss the most interesting liked content e-commerceliked content e-commerceliked content e-commerce news in the digital world.
From this selection you will learn: how e-grocery has influenced retail, what PR trends will be relevant in 2025 and whether the frequency of publications in Telegram affects the number of views.
Enjoy reading!
Marketplaces: 2024 results, forecasts and insights
How 2024 ended for Russian marketplaces
Cossa shared a study of domestic marketplaces it directors managers email lists from T-Bank, which collected statistics of online platforms for the past year.
It included data from Wildberries, Ozon, Yandex Market, Megamarket, Aliexpress and Magnit Market.
Source
Key findings:
- average turnover growth different types of email pop-ups increased by 41% ;
- by 20% – the number of transactions;
- the average bill increased by 18% to 2,116 ₽;
- only 7% was the increase in new sellers;
- the number of sales in the regions increased by 30% , in contrast to Moscow (13%) and St. Petersburg (19%);
- The number of transactions in the Kaliningrad region increased by 67% , and in the Jewish Autonomous Region by 58%.
At the same time, WB still holds the leading caseno data position in terms of the number of sellers – 56% of their total number. Next comes Ozon – 28% and Yandex Market – 13%.
Source
Detailed statistics from the study are here .
Use this data when choosing a platform to launch a store, and also pay attention to activity in the regions to successfully trade on marketplaces.
Wildberries News: Launch of Avito and TikTok Analogues
Resale — a service for buying and selling used products
Sostav said that this year we will see a competitor to Avito from Wildberries – Resale, where the marketplace buyers themselves will be able to sell goods that they no longer need or do not suit them.
At the same time, a Wildberries representative reports that the new service will not be classified, as he considers this model to be outdated.
Resale is planned to be launched in the first half of this year. Time will tell whether it will be successful.
More details are in the source.
Wibes — a content place with short videos
In March, Wildberries launched a platform where they combined content with shopping.
Here you can find short videos, photos, stories and articles with links to products that you can add to your cart and buy without leaving the WB ecosystem.
Source
The service is relevant for:
- buyers – a smart recommendation feed shows them videos, photos and articles about products that interest them;
- sellers who want to promote their products through content;
- authors – so they can create useful content and earn money from advertising products.
