A professional social network is a great place to meet and build relationships with B2B buyers. You can do this in groups, news feeds, and lead generation ads. Just make sure you are meeting the needs of your audience and not just selling your product or service.
Combine LinkedIn lead generation with content marketing by offering an ebook or other useful content that rewards the prospect for sharing their contact information with you, and you can begin nurturing them as a lead.
3. Google Ads
Target keywords in Google Ads that show your audience is looking for more information or is preparing to buy. The more strategic you are with your keyword selection, the higher your conversion rate will be.
Make sure your ad copy helps answer questions and guide users, rather than simply hard-selling your product or service.
4. Live chat
Your customer is busy. They want answers quickly and at a time that works for them. Offering live chat will help them ask these questions and get live answers. Knowledge bases and clear product descriptions are good, but offering a quick and easy line of contact to your customer service is even better.
You can start chat sessions by asking for basic contact information that will help you stay in touch with the customer. This way, you will capture the lead and be able to keep the conversation going even after the person leaves the chat.
5. Video
Given that your customer is busy, offering different ways to consume content can help meet their unique needs. Some customers want to listen to content while commuting or watch videos at their convenience rather than read information.
Video is a way to share your content both visually and audibly. You can make content that can be used as a podcast, where the user can simply listen and absorb your content that way, or give them extremely engaging visuals to keep them engaged until the end.
B2C Lead Generation Strategies
While you’ll see some similarities in how B2C companies communicate with their customers, the strategy is a little different. Here’s what to expect.
1. Encourage email exchanges
Offer a discount or special offer for country email list providing an email address. This will help you stay in touch over time. The more engaged and active your mailing list is, the higher the ROI of your email marketing will be.
Some ways to encourage email exchanges include:
- 10% discount on your order
- Participation in the gift card drawing
- Free gift with purchase
- Exclusive offers and discounts
The same can be done with phone numbers so you can send messages to your customers. Some customers are easier to reach via text than email, and having a choice of how you communicate with them can help them resonate.
2. Video
Video content is memorable, engaging, and motivating. So offering consumers video content can help convert them into leads. Before watching the video, you can ask them for their email address, which is also known as “gated content.” Or you can make it an option part of the way.
You can provide a variety of video content to europe email engage users at different stages of the journey. Some examples include:
- Brand videos to get to know you better
- Reviews
- Textbooks
- Questions and Answers
3. Maintaining third-party blogs
Before a prospect can become a lead, you need to build awareness. By publishing content on third-party blogs, you can help them learn about your business, what makes it great, and what you have to offer. This can lead them to your website, where you can capture the lead.
4. Paid ads
Every B2C business is different in which paid advertising platforms work best for them. Experiment with search ads, display ads, and social media ads. These ads help build loyalty and increase purchase value.
5. Social networks
Entertain and engage users on social media. People spend a lot of time there, and you can capitalize on that with high-quality content. Make the content interactive to help them engage with you and build relationships.
Choosing the right platform for your organization depends on who your audience is and what your resources are.
Building a Lead Generation Strategy
Lead generation strategies require flexibility and adjustment as you learn what resonates best with your audience. For expert insight and strategy, google presence: diagnosing why your site isn’t ranking in search results schedule a free consultation with New Light Digital’s team of experts.
