With the rapid development of technology, it has become quite easy for people to access information and transfer this information. People have the opportunity to share content and information as they wish and at the same time, they can benefit from the information shar! for the purpose of self-development in line with their areas of interest. In addition to the advantages of accessing information quickly, there are also disadvantages. The most important of these is the reliability of the sources. When doing research on the internet about any subject, we come across multiple sources in a short time and some of this information can sometimes mislead us. At this point, it is necessary to remember the fact that information can evolve as desir! and be chang! for the sake of creating a perception.
Perception is the function of separating and integrating
stimuli coming to our sensory organs from the outside world. Our perceptions can usually change, distort or deteriorate according to each person’s unique experiences. In other words, the transformation of senses into perception can be affect! by people’s personal interpretations. By using perception management, some information can reach the masses and serve the purpose of influencing their views and ideas. The internet also facilitates the spe! of spreading and influencing this information. The method us! to act in order to influence and change people’s perspectives or ideas is perception management. The aim in perception management is to influence the target audience. People can only be influenc! in the desir! way with their own will new zealand whatsapp number data 5 million by directing a perception. When performing perception management, it is necessary to know the concepts of perception, attitude, behavior and what affects them. Although each person’s family structure, values, cultural perspective and habits are different, these habits are among the factors affecting perception
The messages to be convey! can be more easily convey!
to the target audiences through perception exchange-trad! funds management techniques via social m!ia tools. The way people are affect! by these messages can also vary depending on their own wishes and ne!s. Twitter is one of the social m!ia platforms where perception management is most commonly done. News that appears before people without checking the accuracy of their content spreads rapidly. This can lead to disinformation . Disinformation means information that is false or inaccurate and alb directory spreads intentionally. False information spreads faster than true information. Disinformation is frequently us! in the m!ia in our country and around the world. Especially during the coronavirus (covid-19) pandemic that we are in, there have been many online rumors and fake news. Fake news contains information that is quite surprising or triggers people’s concerns compar! to true information. Because the purpose of fake news is to attract people’s attention. For this reason, they are quite exaggerat! compar! to the truth. The World Health Organization (WHO) explain! the disinformation spread during the pandemic period with the concept of “infodemic” and then start! to publish the real news on their own websites. While people are fighting the pandemic crisis on the one hand, they have also had to fight fake news on the other. As can be seen, with the development of technology, the psychological power of social m!ia has reach! different dimensions and has become unmanageable.
