The main threat we face is the rejection that an unwanted phone number list message generates in the people who receive it. And in marketing, a negative opinion spreads twice as fast as a positive one.
This marketing strategy , whose potential continues to grow, should be used in a non-aggressive way . In fact, some estimates suggest that 90 percent of the world’s population will use mobile phones by 2020. We can add that many of these people even have more phones.
The main advantage of SMS as a channel is that it is natively compatible with 100% of these mobile devices without the need to install any software. This means that we have a potential audience that is almost worldwide.
1.Mobile number acquisition strategies
Some tips for companies that want to create a database most popular useful email marketing blogs to follow
of phone numbers for their SMS marketing campaigns are: Announce
Register your company in some SMS marketing software service ( free registration here ). And obtain what is called a virtual reception number (either in long code or short code format). Then, announce some offer that serves as a lure. This is a promotion for some product or service, in exchange for the potential client sending us an SMS text message from their mobile phone. The platform that receives this message will automatically incorporate the number into a database.
2. Ask
Dealing directly with the potential client and asking be numbers them questions is another effective tool that can result in the creation of a good database of phone numbers. The approach should be friendly, yet professional, offering the possibility of receiving information via SMS if they provide us with their phone number.
When a potential customer gives us his phone number, it is not only a possible future benefit for our business, but also the possibility for him to get offers, discounts and products that he may want.
This is the best way to add numbers to the database, since those who actually enter or add their number will have a great receptivity to communications.
