For your landing page to be a high-converting success, it must have the following page elements. Failure to include even just one of these essentials can have a noticeable, damaging effect on your conversion rates.
A. Attention-Grabbing Headline
It’s sad but true, but people mostly read headlines when reading anything on the Internet. As such, you should design your landing page with that in mind by putting a killer headline where they can’t miss it: Right at the top of the page.
Keep in mind that one of the most important headlines that you will have on your site is your very own value proposition.
The value proposition communicates— oman whatsapp number data 5 million a good idea would be in bullet points—the numerous ways that your product or service makes your leads’ lives easier and why it’s so much better than anything that your competition has to offer.
Headlines should also be concise and tell visitors what you’re selling
Picture Marketing’s landing page is a good hale and dorr formula example of this. Note the big, short headline that also communicates what this service does.
high-converting-landing-page-headline
B. Complementary Sub-Headline
The purpose of the sub-headline is to be persuasive; agb directory think of it as the second part of the one-two punch that it makes with the captivating headline. You’ll find the sub-headline just beneath the actual headline in most cases.
For a neat play on the traditional role of the sub-headline, look no farther than the landing page of HelpDesk. Note how the sub-headline is above the actual headline though its purpose is still the same: to be persuasive and support the bigger headline.
high-converting-landing-page-subheadline
