Considering the evolution of New in 2024: visuals recent advertising formats (such as Performance Max) we can imagine that Google will take these technologies to an even more advanced level.
Just think of augmented reality (does Apple Vision Pro ring a bell?) .
During Google Marketing Live 2024 , in fact, Google presented a big new feature for Shopping ads in Google Lens.
The user experience will qatar phone number library become even more useful: it will be enough to frame the (real) product with Google Lens to be able to display ads containing products relevant to the taken image.
Another aspect that Google Ads will focus on in 2024 is improving the visual quality of ads, even more in line with the style of the reference brand.
In this regard, several optimizations are expected on image generation technologies on both Performance Max and Demand Gen.
Additionally, by the end of the year, advertisers will be able to provide Google AI with all their brand guidelines (from color palettes to fonts), as well as upload example images for the generative AI.
Another very interesting feature will also be unlocked: “generate other similar assets”, through which you can create variants of the best performing assets.
Continuing with the new features in the graphic field, we cannot fail to mention the possibility of modifying images (even from the Merchant Center feed), both on Performance Max and on other types of campaigns.
Advertisers will be able to:
- add and/or remove objects from images;
- extend the size of the background;
- adjust images by size, orientation and aspect ratio.
Consent Mode v2: Manage consents without losing important data
Have you ever heard of Consent Mode v2 ?
This is a really useful tool for since 2018, the fashion retail chain companies that want to respect users’ privacy without giving up valuable information. When a user decides not to accept cookies, Consent Mode v2 comes into play: it still allows you to collect data anonymously, so you can optimize marketing campaigns and keep everything in line with GDPR regulations. I
In short, a perfect solution to balance privacy and performance!
Past Trends: Google Ads in 2023 New in 2024: visuals
The introduction of artificial intelligence tools on Google Ads
Arriving (almost) like a bolt beb directory from the blue at the beginning of 2023, artificial intelligence is increasingly making its way into the digital marketing sector.
And now, it has also landed on Google Ads .
This was confirmed by the Google Marketing Live 2023 event , where new generative AI features were presented for Google Ads, Performance Max , and Product Studio.
The goals?
- streamline the operational part of setting up and creating the advert;
- simplify the management of creative assets (image creation, for example);
- maximize ad relevance and relevance.
All this obviously contributes to the macro objective of increasing the scalability of the ads, thus improving their effectiveness and the Google Ads CTR .
here aFrom the official Google Ads blog , re all the new AI features Google Ads is introducing in 2023.
