The purpose of your landing page is to focus your leads’ attention on just one goal, which is to fill out the form with their personal information in exchange for something of value (white paper, webinar, future product launch notification before anyone else, etc.).
Once you have their contact information, you can market to your leads on a more intimate level and usher them through to the next stage of your funnel.
If you fill up your landing page with too many elements
like a navigation bar and links, you defeat the purpose of getting your leads to focus on the single-minded objective of filling out the form.
These two principles usually go together because they’re complementary. That’s because color works as a contrast mechanism itself. Color is used to call attention to your call to action button on your landing page because it makes the button pop right off the page—but only if you use contrasting colors. For instance, a big, old, red button against a white backdrop works well.
Check out the landing page template we’ve created norway whatsapp number data 5 million for Simplex CORE. We’ve singled out the red color for the button and directional cue on the form. This is to capture our audience’s attention and lead their eyes to where we want them to go.
We always recommended including as few options as possible, on the landing page
B. Encapsulation
This method is great for immediately drawing the eyes of your leads by causing a tunnel-vision effect to happen. Here’s an analogy that makes 100% sense: Encapsulation creates something like a “window” on your landing page, with the call to action being the “view.”
PROTIP
You should rely on stark and dynamic shapes to how and where to invest in the us stock market restrict the points of interest on your landing page.
Like a tunnel drawing your eye, encapsulation will agb directory draw the eye of your leads to your landing page’s call to action with contrast and directional cues.
Heres a stunning example of encapsulation from the landing page of IMMUNOe International Research Centers. The page doesn’t look like this anymore, but it’s still a perfect example of this technique on a landing page.
