Selling goods through distributors is the main sales channel for the B2B segment. Many begin to develop the B2C sector when all processes are streamlined, and supply volumes are not so important. And that is why such manufacturers do not immediately begin to consider the option of an online store . But a website can significantly simplify the lives of both buyers and dealers, because its functionality includes a user’s personal account, a full catalog of all products, and online ordering.
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Even if there are no plans for retail sales yet, the site can become a trading platform and a basis for building well-established communications between the company and consumers. Let’s look at several reasons why it is worth creating an Internet platform.
Small wholesale
Small wholesale does not mean unprofitable and even more so unprofitable. On the contrary, such orders can take special database a worthy place in the overall share of income. Managers often prioritize large sales, and simply forget about small ones or remember them too late. On the site, the processes are automated, so all customers will be served, and the company will not miss out on profits.
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Cooperation with partners
If you sell your products through dealers, then you probably use a whole chain of tools to interact with them, like many open-source-ki-modelle zur projektoptimierung other manufacturers: email and phone, documents in different formats. But IT services will allow you to automate all communications. And a B2B platform with a personal account, catalog and wide functionality is ideal for this.
Creation of turnkey online stores
Managers will not be able to waste time and energy discussing sales details with dealers, and it will be much more convenient for the latter to cooperate with the company. Thus, after authorization on the site, your partner will be able to independently select catalog items, specify volumes, their discounts and place orders. There is also the possibility of setting up additional components of the PRM (partner relationship management) system, for example, certification, surveys, advanced training, etc.
A big advantage of implementing awb directory this approach is unification. Relationships with partners will become systematized and clearly established, which will allow setting standards of interaction for other counterparties.
