Some people believe that implementing a loyalty program will automatically lead to increased revenue. This is not always the case. It is difficult to say in advance how and which elements of the program will work. In order to spend money effectively, testing on a small group will be required. If the hypothesis about the expected impact of the tool on customer behavior is confirmed, we take it into work and recalculate the budget. Do not forget to implement and set up analytics in advance.
It is important to note that the loyalty program goes well with one-time promotions and individual offers. Try to combine them.
Limiting the analysis to transactional experience only
The client has made a deal. Great! But the financial result says almost nothing about loyalty. Clients may buy because: others do not have the required volume in stock, delivery from your warehouse will be cheaper, or their regular supplier does not have time to fulfill the order on time. To understand the reasons for making one-time and regular deals, collect feedback. This is conveniently done in the B2B platform from INTERVOLGA.
Ignoring the product matrix
The loyalty program should be adapted to the argentina email list specifics of the products and services offered. It is important to consider the needs of different customer segments and make relevant offers.
Studying only one type of buyer
B2B sales often involve several decision makers, and ignoring their interests can lead to program inefficiencies. It is important to consider the opinions of all participants in the process, not just the end user. Our partner, 1C-Bitrix, offers special training courses and webinars for various categories of users, including accountants and IT specialists. This helps increase loyalty from both distributors and end users of their software.
A loyalty program in B2B sales is a powerful tool engagement and conversion rate optimization (cro) for increasing revenue and strengthening customer relationships. However, to successfully implement it, it is necessary to avoid common mistakes, use modern IT technologies, and analyze customer behavior at all levels.
Our company has a B2B wholesale platform, the implementation of which can be one of the steps towards winning the loyalty of your customers. china numbers Call or leave your contact information in the form below. We will arrange a meeting, answer questions, show a demo of the platform and tell you about its advantages.
