- Personalized recommendations . The service analyzes the effectiveness of promotion and offers specific steps to improve results.
- Free placement . This is especially valuable against the backdrop of rising advertising costs in Yandex.Direct. In addition, some users deliberately ignore advertising blocks and prefer organic results.
How to launch advertising through Yandex Goods
The service account is available at the Yandex Goods link .
Step 1. Log in using Yandex ID or create a new account. If you have Personal account Yandex already worked with Webmaster and uploaded feeds there, the system will automatically recognize you and offer to continue. Otherwise, you will need to go to Webmaster and confirm your rights to the store.
Authorization in Yandex Goods
Step 2. Connect the Metrica counter. Make sure that e-commerce is enabled in the settings – without it, statistics in Products will not be displayed in full.
Adding a Metrica counter
Step 3. Upload feeds. If feeds have already been added to Webmaster, they will automatically appear in the Products service. If you need to upload new files, go to the appropriate section and click the Add button.
Personal account Yandex Goods
At the top of the main page you will find recommendations generated Personal account Yandex by the system to improve your experience.
Recommendations
As a rule, these are simple and clear recommendations, for buy bulk sms service example: “Improve the feed”, “Check the reviews about the store”, “Fix the problem on the site”. However, you should not ignore them – even such small things can have a positive effect on sales. Now let’s figure out the main sections of the main menu in the account.
“Analytics”
In this section, you can track the dynamics of the online store from different angles, as well as the sources, volume and quality of traffic.
Block “Analytics”
“Product feeds”
In this section, you can upload feeds and track their processing status: Personal account Yandex “Accepted with restrictions”, “Accepted”, “Blocked” or “Fix errors to be accepted”. If the feed has the “Accepted” integrate interactive elements status, products from it can be displayed in search, which will help increase organic traffic. With the “Accepted with restrictions” status, impressions are possible, but not for all products.
Block “Product feeds”
Also in this section you can monitor card impressions and clicks on them in various search results formats (“Products”, “Popular Products”, “Prices in Stores”), as well as information about products that were shown in the search in the format of an enriched organic snippet.
Block “Impressions and Clicks”
“Reviews”
It is important to remember that reviews are displayed in search belgium numbers Personal account Yandex results, and many users make purchasing decisions based on them. Reviews form the store rating, which also affects customer trust. Therefore, it is worth working with comments: responding in a timely manner, eliminating the causes of negativity. You can go to managing reviews through the corresponding section in the “Products” service account – the system will direct you to Webmaster for further work.
