Pinterest is advantageous for brands

Can appeal to life’s important Pinterest is advanta moments. These ghana phone number library include seasonal celebrations to major holidays to sporting events and more:

Seasonal moments
Seasonal moments spike at specific points during the year. This also increases peak advertising opportunities for brands that can appeal to certain tags, otherwise known as search terms.

For example retailers may choose

to advertise during peak times when consumers are looking for inspiration on style. Pinners look for outfit inspiration during high shopping seasons. Examples of shopping season-related tags include ‘New Years’, ‘back to school’, ‘Black Friday’, and ‘holidays’.

Life moments include life milestones

Top tags include ‘wedding season’, ‘buying a new home’, ‘having a new baby’, ‘car buying’, ‘retirement’, and ‘gifting’. Brands that can the new audience group that was just created inspire specific life moments have an added opportunity. They can get their products in front of users who are looking for their ideas.

For example, retailers could advertise products related to engagement photos, or a luxury lifestyle. Alternatively, they may showcase the alb directory perfect baby shower gift, retirement gift, or a new home gift.

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