You might be wondering, “All this talk about filling your pipeline, growing it, and now emptying it? The idea here isn’t to empty your pipeline Pipeline Optimization Maximizing completely, but to be selective about who you leave in it and when it’s time to clean it out.
Quality is more important than Quantity
Sometimes more isn’t always better. In the context of your sales pipeline, you want to be careful not to overfill it with prospects. Think about it this way: If your goal is to have 20 deals in your pipeline at any given time, and suddenly you have 50 deals, that telegram number database might feel like a win. After all, having multiple deals at different stages makes you seem ahead of the game.
However, the reality may be different. Too many trades can stretch your available resources too thin. When you become overly productive in this way, you may not pay enough attention to each trade, causing some of them to cool off and stagnate.
And We Fell for It…
We once hired a salesperson with impressive results before he joined our team. Amazingly, less than a month had passed before we noticed he was struggling. He started the month with 10 promising leads, but by the end of the month, most of them had not moved through the pipeline. It took us a while to realize that the standard answer of “we’re still thinking and we should have a definitive solution in a couple of weeks” was no longer appropriate. We’d heard it get rid of the “i’ll think about it” syndrome too many times.
When our new star salesperson changed his closing method and asked all prospects if they were ready to place an order this month, we discovered that only one lead was ready to buy. It became clear that despite the pipeline appearing to be extensive, it was usa lists actually clogged.
