Inkbox’s profile built an organic being active following. The france phone number library profile features photos of original tattoo designs from their international artist community. To take things further, they created a direct-response campaign to build a tattoo ecosystem. The goal was to help people test out temporary designs before making permanent tattoo decisions.
They used similar creative to their organic Pins, in addition to a vertical format that stood out more. Visuals showed Inkbox tattoos applied on various skin tones, and demonstrated their easy application process. They also answered common FAQs like how long they take to develop, and how long they last. Keyword and audience targeting helped Inkbox get in front of a relevant audience that would match their interests.
With over 10 million monthly visitors to Inkbox’s profile, this campaign delivered high value while keeping costs affordable. Promoted Pins and Promoted Videos increased metrics from product discovery, through to consideration and purchase and drove 6x more monthly conversions. Aside from boosting traffic, Pinterest helped Inkbox diversify their digital acquisition strategy and generate revenue while keeping costs low.
This example demonstrates how a Shopify retailer can use Pinterest as an acquisition tool, to increase leads and boost sales. For Inkbox, the channel fit the company’s business model, which was people looking for tattoo inspiration and idea discovery online. Through keyword and interest targeting, they reached an audience that helped them drive both traffic and business.
If you’re interested in reading more Pinterest success stories, you can check them out, here.
How to make a Pin that converts
Here are a few strategies Pinterest suggests that can help you make a Pin that converts:
Prioritize high-quality content
It’s important to focus your energy on creating content that resonates with your audience’s interests. To do so, you can follow creative best practices.
Stay consistent
Add new Pins gradually, rather than adding when spam complaints increase isps may begin them all at once. This will help you reach a wider audience.
Relate to your audience
Always think from your audience’s perspective. Imagine alb directory what ideas they are looking for on Pinterest, and how you can help them make decisions.
