Moderation is useful not only when choosing social media platforms, but also when defining advertising goals. There shouldn’t be too many of them! If we try to do everything at once in social media, we will become bland and lose our differentiators.
- Let’s set ourselves one overarching goal , which will be our main assumption. We will be able to refer to it at any time when we feel that we have “floated” too much.
- Additional goals will ensure that we chinese overseas british database do not remain slaves to communication and our message will not be based, for example, 100% on the message “buy now”.
In addition, it is worth writing down how we want our brand to be perceived and how we will achieve our intended goal.
THIRD: Jobs to be Done
Keeping up with the times, it’s worth using the burkina Faso business directory Jobs to Be Done method. This theory helps us better understand what tasks our customers are trying to accomplish by using our products or services. This allows us to adjust our social media activities to directly respond to those needs and motivations.
The Jobs to Be Done theory assumes that customers “hire” products or services to perform specific tasks. These may be functional tasks , but very often, especially in the context of premium brands, they are emotional or social tasks .
FOURTH: Brand Archetypes
With the previous points established, we can smoothly move on to what some consider to be the foundation of effective social media communication. Namely, choosing your brand archetype.
Brand archetypes are based on universal characters and themes that people intuitively recognize and identify with. They help give our brand character and clarity, which in turn allows us to create coherent and engaging content. There are as many as 12 of them!
Of course, we shouldn’t decide on all of them. The best choice will be to focus on one and possibly choose an additional auxiliary one.
In ourarticlewe write more about archetypes, asia email list it may be helpful when having problems choosing the right one for a given brand.
