It’s a proven fact that product Product Studio & Merchant Center listings containing more than one image perform better.
It is also true that designing and developing visual content requires time and resources.
And it is precisely on the basis of these premises that Google introduce Product Studio , a solution base on generative AI.
This is a tool integrate into the Merchant Center Next and which has the function of creating personalize and very high-quality product images.
There is also news at poland phone number library Merchant Center Next : the product fee will no longer have to be manually entere by merchants.
The Merchant Center itself will populate the fee using data retrieve from the merchant’s website.
The advertiser will also be able to make changes or deactivate the automatic function.
The rollout of Merchant Center Next is expecte to be completed globally by 2024.
Product Studio & Merchant Center
Goodbye to lookalike audiences for targeting starting May 1, 2023.
Advertising campaigns currently leveraging lookalike audiences will remain active until August 1, 2023.
Starting in August, the feature will be remove: reports and history will be preserve and will continue to be available to advertisers.
Demand Gen and Video View: Google’s 2023 News
Demand Gen and Video View areAI-powere advertising campaign formats launche by Google Ads in 2023.
These are ads dedicate to the central phase of the customer journey, the so-calle mid-funnel, and base on a technology that how big is the food and beverage ecommerce industry? simplifies the creation of ads.
Demand Gen ( demand generation ) includes all advertising strategies that aim to generate interest in the sponsore product or service , encouraging purchase.
Specifically, Demand Gen campaigns are designe to integrate video and display formats and images with the highest performance on YouTube , YouTube Shorts, Discover and Gmail.
Video View campaigns , on the beb directory other hand, allow you to optimize campaign views (in-stream, in-feed and YouTube Shorts).
