Understanding the basic principles of human behavior helps them create more persuasive and engaging copy, designed to guide attention and move people to action.
That’s why you should look for content writers who are constantly looking for answers to these questions:
Why does my audience behave like this?
How does that affect my goals?
What influence can this content have on your behavior?
If I put it another way, how will your perception change?
He is assertive
A content writer depends on other people to do his job. And to get what he needs from them, he has to be assertive.
From the experts they interview, to the SEO or marketing mobile phone number data managers who coordinate their work, to members of different company teams, the editor needs to manage revisions, doubts, questions, comments and edits continuously.
And there are always deadlines to meet.
If you are unable to clearly explain what you need and when you need it, deadlines will likely suffer.
The main mission of an editor
Is to convert information into relevant and attractive content.
That is to say, strictly speaking, a content writer—or even an SEO writer—would not necessarily know how to research keywords .
But in keyword analysis and mastery of some basic optimization skills is a big plus for a copywriter.
These skills include the ability to:
- Finding the most appropriate keywords for a relevant topic. Or the other way around, finding relevant content ideas based on a given keyword.
- Understanding the different factors that influence positioning: the level of difficulty of the keyword, the potential of the content to generate backlinks, etc.
- Knowing how to perform an SEO benchmark , or digital there is no SEO competition analysis, to find a unique point of view from which to present the information.
- Understand the importance of internal linking and learn advantages of digital media best practices when linking.
Use keywords naturally
Especially in SEO content writing, this feature is a must, because not all writers know how to use keywords and their variations in the most relevant parts of the content buy lead in a natural way.
Good SEO content doesn’t look any different than good content.
Obviously there is keyword optimization behind it, but if the writing doesn’t sound natural, that’s another bad sign.
