Cross-selling and upselling help increase your eCommerce email marketing conversion rates. Tell people how to save money on multiple products or show how your products combine effectively.
This email from Stein Mart combines a variety of matching products .
Of course, there are the accompanying discounts.
Maybe your clients need new sheets but haven’t considered getting a whole new bedding set. Why not start from scratch?
Leverage seasonal changes and other factors to assemble bundles or recommend upsells and cross-sells. The more effort you put into your email and offer design , the more conversions you’ll get.
19. Use Cart Abandonment Emails to Increase Your E-Commerce Conversion Rates
People abandon shopping carts all the time. They get tired of filling out forms, they get distracted by other things, they question algeria phone number library the price of something— whatever.
You can target these people with follow-up emails. Say, “Hey, you have X items in your cart. Interested?”
Give discounts on abandoned items to get better conversion rates.
Here’s an example of an abandonment email reminding subscribers to use their 10% discount.
Image from Really Good Emails
20. Use automation tools to reduce the hassle of sending emails manually
Why go through the stress of sending it is related to brand awareness. in short? emails manually when you can use a marketing automation tool to schedule them?
Consider top automation tools that take user data into account and work well with personalization and segmentation strategies. However, you must monitor activity to avoid sending spam-like emails.
According to ZeroBounce, 78% of people mark an email as spam if it looks like spam. You don’t want your business emails to end up in spam!
21. Send re-engagement emails
Likewise, you can re-engage people whatsapp database brazil who haven’t opened or interacted with your emails in a while. Start with a subject line like, “Hey, would you still like to hear from us?”
Offer a discount code, free shipping, or other incentives to keep them coming back.
You can also re-engage customers who opened your email but haven’t accepted your offer. Send a follow-up email thanking them for reading your email and offering a new incentive to buy.
Here’s an example of a “We Miss Your Emails!” where a free cash deal is offered.
