“I feel my life is as boring as a VCR tape on constant rewind — the same thing gets play! over and over again. At times like that, I want to fast forward to the end and put in a tape with a new job, new house, and new car.”
“I know I can be a roaring flame of enthusiasm, but my wife often hoses me off with her words, and I wind up a dying ember. If she would only fan the fire with some encouraging words or a tender hug when I get home from work, I’d burn as brightly as ever.”
Note how you’re instantly struck by
how evocative they are? They really do paint a vivid picture in your mind bas! on the rich choice of language and clever use of metaphors.
Let’s look at more marketing-bas! examples. These come from turkey whatsapp number data 5 million Eugene M. Schwartz’s book call! “The Brilliance Breakthrough: How to Talk and Write so That People Will Never Forget You.”
FAT DESTROYER FOODS!
Pain Causing Poisons Literally Pour Out Of Your Body!
This Woman Is Slimming Her Waistline – By Blowing Out the Candles On An Imaginary Cake!
Pick Yourself a Fortune from the Money is your website functional: user experience evaluation methods Trees
Again, it’s beyond obvious that word pictures can be us! for tight and highly effective headlines. Just picture eye-catching phrases and sentences like this on your ao lists B2B landing page or sales page.
Interestingly, though, the use of word pictures is pretty rare in the B2B world. You’ll be hard-press! to find many B2B websites that currently use this wordsmith’s technique.
PROTIP
To really set your brand apart, you may want to adopt such rich and evocative phrasing in your site copy to grab your buyers’ attention and make them remember what product or service you’re selling.
