Compelling emails that truly grab the reader’s attention and don’t make them want to hit the delete button are becoming increasingly important. In an age where you’re competing for followers’ and customers’ attention with Snapchat Stories and Instagram videos, it’s even more important for you to incorporate email marketing best practices into your emails .
We all know how important it is to create great email newsletters for your business to grow , as 68% of companies rate email marketing as a key business channel for generating sales.
The question arises: what gives newsletters open rates?
We think it’s all in one! When writing a newsletter, whether it’s B2C or B2B (or even an internal
Newsletter for employees), always make sure you have four main components:
Beautiful and witty text;
Highlights in design;
Adaptability;
Interactivity and engagement elements including videos, GIFs and more!
If you’re stuck on how to include the above elements in your email newsletters, fear not. We’ll show you eight impressive newsletters created by america cell phone number list top brands that will give you some amazing ideas on how to include simply epic content in your emails and make your subscribers love your emails!
Eight Impressive Newsletters to Inspire You: How to Create Email Content People Will Actually Read
1. Keep your mailing simple
In an age of constant information overload, the best option may be to keep things simple. General Assembly , an organization that offers professional training in technology, design, business, and more, has the right to do just that!
Their newsletter is simple, but at the same time bright and unusual. Instead of endlessly expanding an array of information, they present everything briefly, freshly and simply. Only the most important information in simple language.
However, it stands out because of the bright colors of the illustration at the top of the email. They also used the inverted pyramid formula, proving that they can create attractive emails . The quote on the purple background at the end of the email is also important, as it adds visual appeal. Any subscriber reading this email gets all the important information right away without the tedious scrolling that kills interest.
The social media icons at the bottom are a strategic move to encourage
The reader to engage with the General Assembly on their accounts. A great example of a newsletter with minimal content that still captures the subscriber’s attention!
Stripo-8-Epic-Newsletters-General-Assembly
2. Attract readers with the intrigue of the sequel
Sometimes the best email content is 10 internet marketing myths that you need to designed to grab the reader’s attention with a combination of bright elements and dark photos on a dark background.
This epic House of Cards email is a great example of this
The use of Frank Underwood’s animated image is quite appropriate. If you’re interested in using GIF animation in your emails, be sure to check out these great examples of GIFs in emails .
You don’t expect him to suddenly turn around ca cell numbers and look you straight in the eye. Even the animated text in the email does a good job of drawing the reader in, adding some tension.
A great example of how animated images in a newsletter can be used to create content that will leave the recipient wanting more!
