A quick word on actual security seals versus mere trust seals. Seals like the VeriSign one are, technically, the only types of seals that guarantee the strictest Internet security by way of the encryption of data from a browser to the actual website. The other badges that are also popular—such as the McAfee Secure, TRUSTe and BBB Accredited ones—actually don’t guarantee that a website’s 100% secure.
These badges merely tell you
that McAfee, TRUSTe and the BBB have done their respective analyses of your website and deemed it safe by their standards. However, as for actual encryption, you can only be assured of that when your B2B website gets an SSL security seal as opposed to a trust seal.
However, in the world of Internet commerce, perception is poland whatsapp number data 5 million reality, as this insightful bit of research from the Baymard Institute makes perfectly clear. The study found that, of all the actual SSL security seals, only the one from VeriSign was the most popular of all SSL and trust seals.
Trustwave, Geo Trust and Comodo—ranked very lowly because site visitors didn’t recognize them. Interestingly, the trust seals from McAfee, TRUSTe and the BBB dominated the top four positions in the survey.
Build-trust–Graph-of-trust-when-paying-online
This clearly indicates that the actual security of a website isn’t what is the prospect of this peaceful settlement? as important to buyers and users as the perceived security of a website. As such, it’s obvious agb directory that displaying mere trust seals on your B2B website will be very effective for building online credibility.
Still, to give your buyers the most thorough security environment, we recommend that you go all out and get the VeriSign seal for your B2B website to ensure complete data encryption.
Make Your B2B Website Extremely Easy to Use
One technique to build trust relatively quickly is offering your buyers a second-to-none navigation experience. When your website is very easy to use, something just clicks in the minds of your buyers. They say to themselves, “If this website makes it so easy for me to find what I want in a very short period of time, then the company must know exactly what it’s talking about.” And that leads to an instant boost of credibility.
One technique to build trust relatively quickly is offering your buyers a second-to-none navigation experience.
Essentially, to give your buyers ease of use, you should focus on three, distinct aspects of the user experience:
