SEO Social Email Marketing are three particularly important axes of any online and digital marketing strategy . These are three valuable tools that, if used correctly, will yield immediate and visible results for a business, which will see the number of its customers increase and the revenue from its online presence swell. As with any digital marketing action, in the case of these three there are a series of crucial factors that we must take into account if we want to see the right results.
Although these are three separate areas of country wise email marketing llst digital marketing, there is a clear connection and interaction between them and of course a series of good practices that we can follow for both SEO and Social and Email Marketing .
SEO is a powerful tool with which we can promote a website online and attract organic traffic to our website. Social Media Marketing in turn will help us build a strong presence on social media, attract potential visitors – customers to our website and of course develop another channel of open communication with our audience .
For its part, Email Marketing allows us to methods in digital marketingdesign and create email campaigns with which we will communicate a series of personalized messages to our audience, while we can also create our own database, with our clientele, which we can refer to everDigital Marketingy time we want to transmit a message directly and very specifically.
Digital Marketing is an important success factor after building websites and includes all of the above tools, and by following modern trends we can “launch” traffic to our website and increase our business’s revenue.
1. Specific audience
2. Appropriate keywords
3. Original content
4. “Build” credibility
5. Retain your audience
6. Emphasis on needs!
7. Attractive content
8. Rely on statistics
9. Stand out from the competition
10. Lay the foundation for “viral” content
1. Specific audience
For an SEO, Social or Email Marketing strategy to succeed, the first thing we need is to have a clear target audience.
It is very important to know our audience, their individual characteristics [demographics, age, financial situation, interests, etc.] so that we can “speak their language.” The better we know the recipients of our messages, the more direct and correct the communication relationship we develop with them.
For example, let’s say we have an e-shop selling technology products. If our audience is more interested in new mobile devices, then we can adapt our strategy and corresponding messages to this exact need.
However, if we don’t know who we are targeting, we may end up showing ads for new tablets or desktop computer accessories to an audience that may be interested in technology products, but is looking for the latest smartphones.
The more specific our audience is, and the better we know its characteristics, the more effective our SEO, Social & Email Marketing strategies become.
2. Appropriate keywords
Knowing well the audience we are addressing, we must also choose the corresponding keywords to target. In the above example with the technology eshop, if we are planning an advertisement on social media or are going to write an article to improve our SEO score, we will target keywords such as “new smartphones” or “the best smartphone” or “new mobiles”.
Keywords play a crucial role in our SEO, Social or Email Marketing strategy.
It is very important to look for the right words each cyb directory time that we want to focus on and proceed to produce content based on these exact keywords. Caution: we must avoid excessive use of the same keywords, as this can yield exactly the opposite results from the desired ones.
See also: Keyword strategy: How to choose the right keywords for your SEO
3. Original content
If we want our SEO, Social or Email Marketing strategy to perform at its best, we will undoubtedly need quality and original content. Having settled on a specific audience and after choosing the appropriate keywords to target, we proceed to create content, which will be characterized as unique and quality.
In the case of SEO, search engines place great importance on whether our content is unique and characterized by high quality, while in the case of a Social Marketing strategy, the more unique and authentic the content we use, the easier it will be to stand out from the competition.
The same goes for Email Marketing . Every day we receive dozens of emails with promotional material and advertisements in our email inbox, many of which even follow a common pattern or have exactly the same text and photos.
An original message, a smart and unique slogan, and a short article with tips and valuable information are enough to make our email stand out and of course pique the interest of our audience.
