Micro-moments are the brief but critical moments in which consumers make decisions or seek immediate solutions. Companies that fail to identify gambling database russia and serve these moments (e.g., “I want to know,” “I want to go,” “I want to do,” “I want to buy”) are missing out on opportunities to reach customers at the right time and in the right context.
What are micromoments?
Micromoments are short-lived but key moments in a consumer’s decision-making process, characterized by:
- Immediacy
- A specific intention
- High level of commitment
- Real-time implementation, most often via mobile devices
Types of micro-moments
1. The I-want-to-know micro-moment
- Information search phase
- The consumer gathers knowledge about the product/service
- Example: Search for reviews, compare product specifications
Action strategies:
- Preparation of educational content
- Simple, clear infographics
- Short explanatory videos
- Expert articles
2. The “I-want-to-go” micro-moment
- Locally oriented
- Search for the nearest location
- Example: Searching for a nearby ‘what is outreach marketing and how to apply it restaurant, a store with a specific product
Action strategies:
- Google My Business listing optimization
- Precise contact details
- Current opening hours
- Headquarters/Product Photos
- Possibility of booking/ordering online
3. The “I-want-to-do” micro-moment
- Searching for instructions, advice
- The desire to learn something
- Example: How to change a light bulb, how to cook a cake
Action strategies:
- Step by step guides
- Video tutorials
- Infographics belgium numbers with instructions
- How-to podcasts
4. The “I-want-to-buy” micro-moment
- The final decision phase
- Ready for transaction
- Example: Price comparison, availability check
Action strategies:
- Simple shopping paths
- Clear product information
- Payment options available
- Immediate help (chat, consultant)
- User reviews and opinions
