Attracting leads, turning them into customers and increasing profitability. Are common goals for any type of company. What some don’t know—yet—is that SMarketing is the key to achieving them.
This methodology, which is bas on the alignment and coordination. The work and resources of marketing and sales teams, seeks to achieve long-term success and organizational growth.
Never heard of this term? Don’t know how to apply this approach in your company? Keep reading!
What we talk about when we talk about SMarketing
SMarketing is a term that comes from the fusion of the words sales and marketing. Its purpose is the effective alignment of both departments with the aim of boosting the business .
This methodology is the answer to the problems that c level contact list traditionally exist between marketing and sales teams. A survey conduct by Harvard Business Review found that 87% of the terms that members of these departments use to describe each other are negative .
This situation, far from being anecdotal, reveals a problem. Beyond the opinions that people who make up the sectors may have, joint work between sales and marketing areas translates into benefits for organizations. On the other hand, disconnection results in wast resources and loss of profitability . Let’s see why.
Generally speaking, sales teams qualify leads, build relationships with them, and provide them with solutions (the company’s products and services) to provide your audience with useful content attack their pain points. But to get into the swing of things, they ne a list of potential customers to target.
This is where marketing teams come
Whose job is to ucate the market about the solutions the company offers and generate interest in them, resonating with the target audience.
However, if these departments do not work in a coordinat manner, it is possible that the sales area will contact someone who already has advanc knowlge about the solution (and does not ne further explanations for the conversion) or that the marketing team will want to re-capture leads that already exist in the pipeline .
SMarketing solves this problem. By implementing this b2c fax methodology, both teams work in an align and conflict-free manner, saving resources and offering high-level experiences to customers, which translate into higher sales and profitability .
What are the advantages of this approach?
Organizations that implement this methodology manage to build a long-term plan that integrates communication actions, marketing content, and attention and follow-up of leads and clients.
