CRM has long been a standard in business – companies implement it to “automate sales” and “set everything right”. Why is that?
Because CRM is not a magic pill. It is a tool. And if you do not change the processes. A thinking and management, no system will save you.
CRM is not a strategy Solve Your Sales Problems but an infrastructure
Many companies make the same audit directors auditors email lists mistake: they perceive CRM as a ready-made solution that will improve sales on its own.
In the minds of managers, this is almost magic – once the system is implemented. The funnel will automatically fill, tasks will become ecommerce email marketing – 25 tips to increase sales transparent, and reports will be convenient and beautiful.
But in reality everything is different.
CRM is not a strategy or a growth methodology, but an infrastructure, a way to record, systematize and analyze existing processes.
If these processes are absent or chaotic, CRM does not help.
It simply reflects the disorder, sometimes even increasing it due to the many unfilled fields, irrelevant data and complex interfaces.
As a result, the company receives not a working tool, but a beautiful but useless interface that no one uses: sales do not increase, managers resist caseno data the innovation, and the system is “loaded” at a maximum of 10% of its capabilities.
The reason is the lack of preliminary work: no one has formulated why a company needs a CRM, what role it should play in the funnel, who is responsible for what, how the data will enter the system and what actions the business should take based on it.
A CRM without this is like an Excel spreadsheet without formulas and an understanding of what should be in it.
