When setting up a target group in phase 1, we are quickly inclined to select all relevant job profiles. But in phase 1, you often focus on brand awareness and you want to be visible to as many important people as possible. What you often see is that there are many variations of one function. Just look at the many variations in the field of marketing: marketer, online marketer, SEO marketer, marketing consultant, marketing strategist, etc. And you don’t want to ‘forget’ anyone in your targeting.
Therefore, focus on functions instead of job titles in the first phase. Combine these with, for example, seniority level or telegram data the number of years of experience. In principle, you then target everyone in this field and you do not have to add all job titles. That also saves you a lot of time.
Start with broad targeting
Then let the LinkedIn campaign run for 2-3 weeks (or longer) and then look at the demographics of the campaign. There you will see who you reached, but also european union phone number who had the most interaction with the campaign.
Overview of demographics of a LinkedIn campaign, filtered by job title
With this information you can further refine the target group, so exclude certain job titles. You can also use this input in phase they never start writing without being clear 2 to set up the target group based on this data. Sometimes there are also job titles that you had not thought of at first, but that are relevant. In this way you ‘forget’ as few people as possible.
