By Editorial Staff with No comments Digital InsightsDigital Marketing
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Spanish adtech SunMedia announced this Wednesday, November 22, 2023, through a press release the launch of AD Emotion for CTV , a new branding format designed “to provide engaging experiences for users and significant benefits for brands.”
In the era of connected television (CTV), viewers “demand advertising that goes beyond simply promoting products,” as the company maintains. In other words, they “want ads that are relevant, that relate to their personal interests and that enrich their content consumption experience.”
“This desire is even more pronounced
A among younger viewers, who have higher expectations in terms of advertising content,” he says, which is why he claims that AD Emotion for CTV is the answer to these demands.”
The reason given by the adtech belonging to EXTE is that “this innovative branding format allows brands to go beyond traditional CTV ads, incorporating multimedia elements such as videos and images to highlight their message in a more attractive way. It also allows the inclusion of a QR code in the ad, further elevating the user experience.
«It is essential to generate better user experiences. Ads that fit the interests and buy telemarketing lead preferences of the viewer are more likely to be well received and remembered. AD Emotion allows for greater exposure by highlighting the advertiser, its product and the campaign insight, which allows for increasing the relevance of the content, generating full impact. The inclusion of multimedia elements and QR codes invites viewers to interact with the screen, obtain more information about the product, which increases engagement, message retention and the possibility of purchase.»
Indiana Quiñones, Country Manager Southern Cone of SunMedia
The press release also explains that “QR codes can provide quick breaking down the problem and easy access to more information about the advertised product or service, making purchasing decisions easier.”
Finally, in relation to the View Through Rate , he explains that “with a display betting email list rate of over 90%, advertisers can effectively reach an engaged audience.” And regarding Direct or Programmatic Purchase, he states that AD Emotion for CTV “offers flexibility in purchasing options, adapting to different contexts in relation to the needs of each brand.”
