digital strategy

In the presence of which the broadcast will not occur. Add more keywords to the initial list. To expand the […]

Google Ads has a great optimization index that tracks the effectiveness of your ad campaign. Rates it as a percentage

Several types of targeting are available in YAN today: Are you interested in Yandex.Direct contextual advertising? We will increase your

While studying the topic, we often came across advertising campaigns in the Yandex advertising network, which are created on the principle of

AdButton decided to tell you what popular misconceptions exist when setting up contextual advertising , which will interfere with the effectiveness of your

After completing the first two stages, we move directly to the stage of writing texts . Since Zen and Pulse have their

If we touch upon any digital activities, then this step will definitely come first, and creating the creative correctly is a key

Yandex Zen and Mail Pulse are unique advertising platforms for advertising , or better to say, tools for promoting business on the Internet ,

On the Ad Formats tab, we can see how the ad creatives will be displayed on different platforms: We check the link,

A simple and straightforward format that requires less effort. They can be used to safely test traffic for a news

Despite the fact that there are a huge number of advertising formats, native networks provide the highest quality traffic to the site . There

But is still afloat. We are talking about paid applications that can only be downloaded for money. Everyone knows about