Ready for the Rush? 11 Tips to Optimize
Hhoppers often abandon their carts because there are insufficient delivery and payment options. Customers crave flexibility and choice—and this is […]
Digital Marketing
email campaigns
Digital Marketing
Your Shipping Process for Peak Season 2023
If a shipment is lost, damaged, or stolen during transit, as an e-commerce business owner, you can file a claim
Digital Marketing
You subscribe to parcel insurance
As an e-commerce business owner, you have the option to purchase insurance for your shipments directly from carriers or through
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Preferred OOH delivery methods vary
Across all markets, out-of-home delivery options such as collection points (23%), parcel lockers (20%), and retailer pickup (15%) are gaining ground as
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For customers, the provision of sustainable
Sustainability is becoming a critical factor for the survival of many industries, and e-commerce is no exception. According to the Descartes
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Growing demand for convenient and flexible delivery options
Growing up in a hyper-connected and fast-paced world, digitally native shoppers have developed an “anywhere, anytime” mentality. They expect seamless access to
Email Marketing
What is an experience
We have discussed the basics of touchpoints. Now, let’s discuss them in detail. Touchpoints are usually designed. In other words,
Email Marketing
Conducting user experience analysis and research
You can also use Google Analytics attribution modeling. In other words, you need to understand which touchpoints contribute to conversions and
Email Marketing
What is Email Marketing ROI?
You can calculate your ROI by subtracting the amount you spend on email marketing from the total revenue generated . Let’s say you spend $99 per
Email Marketing
B2B marketers admit that emai
If you’re not leveraging email marketing to nurture leads, you could be missing out on opportunities. In a recent B2B
Email Marketing
B2B marketers consider email marketing
Today’s B2B marketers use multi-market strategies to attract customers, enhance the customer experience, and build loyalty. Act-On and Ascend 2
Email Marketing
Segmenting your email marketing campaigns
Email segmentation allows you to provide a better, more personalized customer experience. This ultimately leads to increased engagement and customer
