Bounce rate and exit rate are often confused. However, both metrics are calculated using different parameters and provide information about different aspects of user behavior. The difference between The bounce rate calculates the percentage of visitors who visited a page without completing a desired action. The exit rate, on the other hand, calculates the percentage of all exits from a specific subpage divided by the total number of page views. Thus, the exit rate can be used to determine what percentage of visitors leave a website via the exit page (subpage).
The relevance of the bounce rate the difference between
A high bounce rate is an important signal and provides information about the quality or user-friendliness of a website. Poor or unuseful content, as well as a confusing and difficult-to-use website, can cause visitors to leave immediately. By preventing dataset visitors from completing a desired action, such as completing a purchase, enormous potential is wasted.
This means that the bounce rate is directly related to the conversion rate and can significantly influence it. Higher bounce rates therefore lead to lower revenue for companies.
Not only can the conversion rate be affected, but also the reputation or brand perception of the website. If a website has a particularly high bounce rate, this can damage the company’s reputation.
This makes it all the more important to identify the causes of bounces early on. In the following section, we highlight the most common causes that lead to many bounces.
The causes of dropouts
There can be many different reasons why visitors to a website decide to leave. Technical issues such as loading times or website accessibility can be the cause. The various causes for particularly frequent bounces include:
- Particularly long loading times and google presence: diagnosing why your site ısn’t ranking in search results therefore long waiting times between an action and the complete loading of a page.
- A design that is not optimized for mobile devices (responsive).
- Confusing and cumbersome navigation.
- Bad or inferior content with no added value.
- Too many ads or pop-ups.
- Incorrect content with spelling or grammatical errors.
- Misleading page titles or search terms.
- An unprofessional and questionable appearance.
- Complex forms or unclear and ambiguous calls to action.
How can the bounce rate be optimized?
Now that we’ve identified the causes that can lead to a high bounce rate, let’s take a closer look at how we can optimize it. Bounce rate optimization measures can be divided into the following three categories.
Content :
To minimize bounce rates, a page’s content should first be right. When creating content, particular attention should be paid to ensuring that visitors receive an answer to their question. For example, if a visitor arrives on a website through the clean email search term “How can I optimize my bounce rate?”, they want to have that exact question answered. It is therefore very important to address the right target audience with the content and meet their needs.
In addition to target-group-specific content, writing style and error-free spelling are also extremely important. Incorrect content is a reason for more than half of users to leave a site. According to a survey by Global Lingo, 59 percent of respondents said they would avoid a website with spelling errors .
