available in other countries integration is planned where denmark phone number library Pinterest ads are available. This includes Australia, France, Germany, Spain and the UK in the coming weeks.
Here are a few more statistics about Pinterest’s audience:
Pinterest is popular among women, and moms
Pinterest’s audience is not as Gen-Z targeted as Snapchat or TikTok. It’s most popular among women between the ages of 25-54, with 60% of signups by women, and 40% by men. This is mostly because women drive 70-80% of all consumer purchasing, through a combination of household buying power and influence.
Half of American millennials use Pinterest monthly
According to the company’s IPO filing, over half of millennials (born 1983-1998) in the U.S. use the platform per month. Pinterest says that these Pinners spend 17% more than millennials who don’t use Pinterest. They may be looking for a new makeup look or extra accessories to decorate a room.
Global monthly active users grow year over year
Pinterest’s international user base is creating and managing sales funnels growing fast. In the first quarter of 2020, the company reported 367 million monthly active users (MAU). They showed growth of 26% year over year.
Of this amount of total MAUs, 277 million alb directory were international, with an increase of 34% year over year. U.S. MAUs were 90 million, with an increase of 6% year over year.
