Using Twitter for marketing purposes is becoming increasingly complex, as new features and products are continually being added. However, there is still plenty of room for growth on Twitter.
A Statista report states that Twitter has generated over $5 billion in revenue, making it one of the most popular platforms among marketers.
In this article, we’ll discuss how to design your strategy, how to set goals, Twitter advertising, creating a content strategy, and much more.
Before we dive deeper into this topic, we want to clarify the basics
So, whether you’re just starting out or need a little refresher course, telegram number database read on to learn the best ways to use Twitter to market your business.
What is Twitter marketing?
Twitter marketing is a way for businesses to connect with their leads and potential customers. It’s an excellent tool for direct communication, customer service, and sales.
Twitter marketing also refers to the use of Twitter for marketing purposes, such as promoting products or services, increasing brand awareness, generating traffic to a website, etc.
Nearly 67% of all B2B companies are active on Twitter, previous research shows online reviewsaccording to another Statista report .
Businesses around the world use Twitter to promote themselves, but there’s a reason why Twitter marketing may be better than others.
Why does your company need Twitter marketing?
There are many reasons why you need Twitter to promote your business. But there are three key metrics that make Twitter a good marketing platform.
The first is its daily active users.
Twitter has one of the highest daily active users.
If you want to reach your target audience with ads, the first thing you should check is how many people see your ad campaigns when they are launched.
According to another report by Statista , there are currently 179 million people using Twitter daily.
This means it’s easier to reach your customers through Twitter than on any other platform.
Twitter offers high engagement rates.
Engagement rate is a very important metric for advertisers.
Measures the number of active users who have interacted with ads by clicking on them or viewing them for a couple of seconds.
Twitter claims its users spend 26% more time looking at ads than on any other platform.
Also, 53% of people are likely to be the first to buy new products.
Twitter Ads are profitable.
A key metric for any social media advertising is cost per engagement.
We define engagement as user actions such as likes, clicks, shares, clean email comments, retweets, etc.
The lower the cost per engagement, the more effective your ads will be.
A good advertising platform is one that doesn’t hurt your marketing budget, and Twitter is one of them, if not the best.
Statista’s report on Twitter’s CPC and CPM suggests that it is one of the most profitable platforms for online marketers.
Now that we’ve seen why Twitter is so important for your business, let’s understand how to effectively promote your business on Twitter.
