Storytelling is effective when the message and the person delivering it are on the same page . Any contradiction between the message and the speaker makes this technique lose its power. If a beautiful model is us to tell a happy story, but her eyes express sadness, the message becomes contradictory and has no value.
In addition to contradiction, lying is another of the most common mistakes made in storytelling. There is a Spanish proverb that says: “The truth comes out”, and it is true. If the brand has a certain number of elements, principles or preconceiv ideas, it is not good to go against them. By trying this, users will see the lie. If the brand or product projects an idea, it will be necessary to
reinforce it and not try to sell something that is not real
It’s easy to use humor and satire in storytelling to sell. It’s a mium like any other that helps break down barriers and develop a greater connection between the customer and the brand. The hardest part is finding the right balance in tone to convey the right message . It can be very difficult to use humor well, even more so than theater. You recent mobile phone number lead will have to be very careful that the joke told sets the right tone and example for your brand.
This technique can sometimes help strengthen the connection between the customer and the brand, but it can also be a double-g sword. You can’t force a customer’s reaction , and this is also true for forcing a Fezze fel hogyan javíthatja a Long Tail Marketing digitális stratégiáját sense of urgency. Everything must be implicit in the message. By forcing things, the message will lose its potential.
The company must be able to convey the principles on which your brand is built . Sharing brand values is necessary to be in tune with your customers, because it is important to be able to express who you are and what you offer.
Emotions are the key to storytelling. They allow you to connect with the customer and arouse something in them to encourage them to buy. You have to be able to use language that plays with emotions so that the speech ends up captivating the customer, attracting their attention and encouraging them to buy the product .
Positive emotions , such as joy or happiness, are not the only ones that can be us to sell. Negative emotions , such as pity or sadness, are also us. It depends on the brand which emotions it chooses to use when it wants to convey its message to its customer. You just have to keep in mind that the emotion chosen will be link to
the brand in the minds of the customers
In the same way that the brand image is reinforc by the positive aspects or values of the brand, the same must be done for the product or service offer. We must not forget to emphasize the positive aspects of adhering to the brand philosophy.
In addition to emotions, the aleart news story must be articulat in a way that engages the customer . It must captivate and hold the audience’s attention. Hooking readers with stories is the main goal of storytelling. If you can do that and hold the buyers’ attention, then you’ve got it cover.
To conclude, storytelling is not just about listing the technical specifications of a brand or product. It is a technique that mainly appeals to the emotions of consumers . To do this, it is necessary to adapt well to the profile of each customer. Inde, the requirements of each of them are not the same. It will be especially important not to shock the person to whom the message is intend. If ever they are offend, the rest of the message will not be taken into account. Consequence: it will be one less consumer for the company.
