These days, it’s hard to imagine a digital marketing strategy without social media. These media are now so important that they’re a must-have for achieving various objectives, including generating traffic, interest, and conversions.
On the other hand, there’s no single, specific rule for success on social media. There are several tips to follow to achieve it, and each one is as important as the next.
Total commitment: the basis of all the work to be done
Many brands often forget that consistency is the path to success. Social media is no exception, and various studies confirm this . In other words, for a strategy on these networks to truly work, posting frequency and dedication are essential.
The aforementioned research reveals interesting figures. For example, on Instagram, it’s necessary to post one to two times a day, while on Facebook, just one piece of content a day is enough. Some experts even claim that a dozen Twitter posts a day are the minimum required to generate enough interest and gain a large following.
Hence the importance of fully committing to the strategy. This includes some essential points that must be taken into account at all times and without exception:
-Content scheduling: Automatic or manual scheduling, depending on the size of the company, is important to ensure that work flows naturally, meeting the needs of followers.
-Full dedication to creating information for each network: If necessary, each network must have a dedicated team member who is always willing to take the next step with vision and talent.
The reason for this is that a strategy in each of these media can dramatically impact a company’s operations, not only due to the exposure received, but also due to the tangible benefits. The main ones will be traffic, conversions, and strong brand positioning.
Listen to followers and customers
Each social network should serve as a barometer of what new users, as well as current customers, are searching for. This requires constant interaction with them through these channels.
Comment boxes and instant or private messaging on Facebook, Twitter, Instagram, and YouTube, among other networks, should be a means of listening to and addressing comments, suggestions, and questions. Of course, it’s impossible to interact personally with every follower. However, it’s always important to let them know that the administrators read and take their opinions into account.
