Contextual advertising in Yandex Direct is Contextual advertising an effective tool for attracting the target audience and increasing sales. But for advertising to work like clockwork, you need to set it up correctly. Let’s figure out how to create an effective advertising campaign that will bring profit and not drain the budget.
1. Analysis of target audience and competitors
We define the portrait of the target client
Before launching an ad in Yandex, it is Contextual advertising important to have a clear idea of who your ideal buyer is. Create a portrait of your Contextual advertising target audience: age, gender, interests, pain points, and needs. This will help you choose the right key phrases and create ads that will hook potential customers.
For example, if you sell women’s clothing, your target audience is girls aged 18-35 who follow fashion and want to look stylish. And if you have an auto parts store, your target customers are male car owners who need to quickly find and buy the necessary part to repair their car.
We study competitors and their advertising campaigns
Don’t be lazy and analyze the Yandex ads of your competitors in your niche. See what keywords they use to promote themselves, how their ads are composed, what pages the links lead to. This will give you food for thought and ideas on how to stand out from their background and lure customers.
There is no need to copy other people’s south africa email list ads one to one – Yandex will not approve of this. It is better to take the best from competitors and come up with your own feature. For example, a more attractive title, USP in the text or a call to action on the landing page.
2. Selection of key phrases for advertising in Yandex
Using Yandex Wordstat to Search for Keyword
Now it’s time to select key phrases for which your ad will be shown in Yandex https://pro-dvizhenie.rf/articles-/dogoyushchaya-reklama-v-yandex-directe . To do this, go to the Yandex Wordstat service and enter the main keys on the topic of the business. The service will show the statistics of requests and give ideas for expanding the semantic core.
Don’t forget about negative keywords – they will help to cut off non-targeted impressions. Let’s say you sell luxury plumbing. Then it’s better to add keywords with “cheap”, “inexpensive”, “sale” to the negative list so that the budget is not spent on them.
Grouping key phrases
Once the keywords are collected, it’s time to group them by meaning. For each group of keys, we create a separate ad that is relevant to these queries. The more accurately the ad matches the key, the higher the clickability and conversion.
- High-frequency (HF) – general queries on betting email list the topic, for example, “buy a phone”. They have high competition and require high bids.
- Mid-frequency (MF) – more specific keys, for example “buy iPhone 12 Pro”. Conversion for them is usually higher than for HF.
- Low-frequency (LF) – narrow queries, like “buy blue iPhone 12 Pro 128 GB in Moscow”. Inexpensive clicks and the most targeted audience.
3. Creating effective advertisements
We write a catchy title and text
So, we’ve sorted out the keys, it’s time to move on to composing ads for Yandex Direct. Let’s start with the title – it should attract attention and encourage clicking. Use the key phrase and the main advantage of your offer in the title.
In the ad text, reveal the essence of the offer automations and smart bidding and remove objections. Be sure to indicate the USP – unique selling proposition. This could be free delivery, a discount for the first order, a gift, or a best price guarantee. This will help you stand out from your competitors and increase the CTR of your ads.
