Choosing your ToV is completely personal, but there are some commonly used schemes that can help you orient yourself in the world of tone of voice. Generally, the types of Tone of Voice are included in macro categories, which represent opposite binomials in terms of communication style , such as:
- formal (cold) or casual (warm); croatia phone number library
- serious or funny;
- respectful or irreverent;
- dry or enthusiastic.
Formal tones tend to be used in storm otto more institutional contexts. When the aim is to provide maximum authority to the brand or when a more. Informal tone would be inappropriate for the topic or type of company. Communication is dry and full of technical terminology. The lexical tone can be elevated. Especially in the luxury sector. Which tends to present its products with sober. But evocative and elevated tones.
Brands active in the mobility sector
Air handling and so on) – such as lucchini rs – often use formal and. Authoritative tones. Which highlight the stability of the brand . Its history with solid foundations. Your commitment to providing a reliable product.
A warm tov. On the other hand. Presents the offer in a friendly and less formal way. In order to interact with the audience directly . This tov must be dosed and used in the right way. Since it could risk compromising the brand’s authority or seeming out of context.
Alternatively. A warm and engaging tone of voice can be. The right way to present a luxurious b2b offer aimed at a target of informed and demanding decision makers. For example. The evocative and inspirational . Yet professional and convincing. Style of scent company is the right. Choice to communicate the proposals of an international leader in olfactory marketing.
You can also use a more colorful tone of voice that is provocative
Ironic and over the top. It goes without saying agent email list that you have to know how to do it. It takes millimetric precision for this type of communication. In order to pique the attention of the public . But never. Appear insensitive. Disrespectful and out of place. When used in a smart way. It can make the brand appear fun. At the right point. Confident in its potential and irresistible for the target.
The fresh. Fun and irreverent tone used by. Officine intollerante is a perfect example of this type of tov. Which aims to be open and sincere. To create empathy with users and. At the same time. To present the total competence of the brand in the delicate sector in which it operates.
