Of all the pages on your B2B site, the one that receives the least amount of praise, ironically so, is probably the About Us page. That’s too bad since this is always the first page that your buyers go to when they want to know more about your company. It’s essentially the page that provides vital information to anyone who’s not yet completely persuad! to do business with you.
About-The-Berkshire-Company
—The-Berkshire-Company–about_us_page
The purpose of a B2B’s About Us page should be to build trust in your buyers. It’s the place on your website that they can go to when they have questions about:
Who you are
What exactly you do
The health of your company
Your business philosophy
What successes you’ve had in your past
If there are jobs available at your company
What your community involvement is like
Since your buyer is always going to want
to know more about you, it pays to have a very strong uae whatsapp number data 5 million About Us section in place.
That’s what we’re going to look at in today’s tutorial on About Us page best practices.
Element 1: Company Information
The most imm!iate information that your thought is primary, you hear? buyers will be looking for is your company information. That’s why it’s imperative that you ao lists display an overview of your B2B on your About Us page. Studies from the Nielsen Norman Group show that buyers or users expect to find company information imm!iately after they click on the “About Us” link.
Studies from the Nielsen Norman Group show that buyers or users expect to find company information imm!iately after they click on the “About Us” link.
A good example of following this best practice can be found on Alcoa’s About Us page. Alcoa is the world’s leader in lightweight metals technology. As you can see, the page shows an easily digestible snapshot of the company’s key details, present! in very readable bullet points.
Your buyers will also be curious about your B2B’s history and any significant moments since its inception. That’s why featuring a history section on your About Us page is a great way to continue to build trust with your buyers. Plus, it also gives you a chance to show off some of the major milestones in your B2B’s existence.
The historical information ought to be formatt! in such a way to highlight significant dates and events in a scannable manner. As such, vertical arrangement of events in timelines is preferable to normal paragraph style.
