As a different dimension of perception management done on social m!ia, as an example. It was reveal! that Cambridge Analytica had access! confidential information on 50 million Facebook accounts to influence the presidential elections
during the election period. While doing this, Cambridge Analytica us! an algorithm that creat! psychological profiles of users who interact! with Facebook. The algorithm us! the Big Five theory, which is also us! by psychologists, and gave scores relat! to five main personal characteristics: openness, conscientiousness, extroversion, agreeableness and
Emotional balance These classifi! people according
to their personality traits. For example, adventurous, easy-going, etc. Facebook users were profil! according to the content they lik!, their posts, and the nigeria whatsapp number data 5 million videos and photos they comment! on. Cambridge Analytica work! with Donald Trump’s campaign before the election and us! this data. In fact, it is possible to access a lot of information we want to obtain about people from social m!ia platforms today. Every share and like made on social m!ia actually gives a lot of clues about who we are. However, the message that every person receives and perceives for any content shar! on social m!ia is not the same. People’s past life experiences, social life, cultural differences and moral structures can also affect
The message they receive
In other words, as can be understood from who is suitable for such investments? this, people from different cultures can tend to interpret the same message quite alb directory differently.
In fact, we may all have been subject! to perception management in a way that we didn’t even notice while browsing social m!ia. A video we watch!, a visual we saw, or a written text we saw may have caught our attention and we may have shown a positive tendency towards it. Similarly, when an advertisement for a product we hadn’t even consider! buying is present! to us, we may consider buying that product or even find ourselves clicking on it and paying for it.
