Whereas methods for assessing effectiveness often present difficulties: even if it is known how to calculate, there is not enough information.
It is impossible to perform a normal analysis without end-to-end analytics that takes into account all stages – from the source of mobile database the transition to the order, taking into account its cost price, the revenue receiv ,. This requires a CRM or similar system that will contain all the information about products, transactions, etc.
When creating a marketing budget, be prepar , for the fact that not everything will go according to plan. It is recommend , to set aside funds for experiments in advance – this can be a certain percentage of the main budget, for example, 10%. It is important to be careful here so as not to turn the company into a loss-making one.
Relate to a real situation
It is often impossible to be proactive, not reactive calculate economic data because there is no information. The goals remain vague, the cost of attraction is to be r ,uc , to a minimum, not to scale. The company constantly faces cash flow gaps, and it seems that planning will lead to nothing.
There is no universal recipe for getting out of this situation, you can only use the basic principles and navigate the situation:
- Check the production capabilities – they are definitely taken into account in the marketing budget. Things are a little easier with digital goods, but their sales also have their own peculiarities.
- Try to plan cash flow or uae phone number movement of funds in accounts – this way you will understand whether the company will have physical money to pay for promotion and other marketing activities.
- Start by carefully setting up your analytics.
It is unrealistic to take into account all the factors, which means that sometimes there will not be enough funds in the accounts, products in the warehouse or resources to provide services. Only work experience can tell what volumes of goods and funds will be ne , , to implement the plan.
If you have no experience, choose the following tactics:
- Start with one channel. If you decide to allocate funds in the budget for all areas, then the complexity of control and risks increase. Pay maximum attention to one channel and only after it is built up, move on to the next ones. Let’s say you can start with context, select Yandex.Direct in it, and then – only search. When it is built up, it’s time to connect the Yandex advertising network, and then you can deal with Google.
- Distribute your budget evenly over time. Robots react negatively to stopping advertising campaigns – it’s better to let them run less, but without stopping. This approach allows you to win the favor of search engines and simplifies campaign management.
