In addition to setting specific deadlines for cleaning up your email list, you should also be on the lookout for warning signs that your list is bloated. Below are three major warning signs that signal the need for a cleanup.
Your email open rates are lower than ever.
Some companies don’t even track open rates. Hopefully, you’re not one of them.
A low open rate suggests tha artificial intelligence and marketing: more revenue less effort many of your subscribers may not be interested in your marketing messages. They may have moved on to a competitor, already purchased your product, or have gradually abandoned your service.
The reason doesn’t matter because you can’t control it. However, you can eliminate any consequences by cleaning up your email list.
The CTR (click-through rate) of your emails is also much lower than usual.
Click-through rate measures the percentage of subscribers who click on a call to action in your email. If your CTR drops sharply, you’re walking a dangerous line.
As mentioned above, CTR will buy phone number list almost always be much lower than Open Rate. People often read emails without interacting with them further.
However, if you see a big drop, that’s a red flag. Cleaning up your email list can improve your CTR and increase engagement.
You get a lot of spam complaints and your bounce rate is also high.
Recipients can do two things with unwanted email: delete it or send it to the spam folder. The latter is the most australia database directory dangerous for your business and brand.
When inactive or non-active subscribers mark your emails as spam, they send their email clients the message: “This message is unwanted and unsolicited.”
The email client pays attention to spam complaints . Your emails will be automatically sent to spam if you reach a certain threshold.
Pay special attention to undeliverable emails if you reach a certain threshold . If an email is returned as undeliverable, there is most likely a problem with the address itself or the owner’s email client.
