When we talk about the 4 C’s of marketing! it is common to also remember the 4 P’s (Product! Price! Place and Promotion). However! the letter C has gain great relevance with the development of new in-person and digital markets in today’s world.
In other words! the evolution of new markets and digital marketing has deepen the creation and implementation of the 4 C’s. As it is a set of customer-focus actions! it has been widely us to differentiate the quality of delivery of a physical product or service.
We must also remember that the concept of the 4 C’s was creat by Robert Lauterborn as a way of improving the concepts of the 4 P’s.
Considering the growing demand
Adaptations of market methods and new approaches generat by the popularization of social networks and e-commerce! new concepts and strategies ne to be creat.
In these new times! customers act as information holders! brand special lead promoters and trend indicators for other customers and even for brands.
As a result! companies have begun to focus more on the customer! whether to develop products! services or better customer service channels. The four “C’s” refer to the customer! cost! convenience and communication.
For Lauterbom the customer must
The center of all strategies to be adopt by a which woocommerce payment gateway should i choose? company! especially in digital platforms for approach! service and communication.
1 – Client
The first “C” is dicat to the center of south africa numbers attention! which requires companies to pay more attention to better understand the target audience of a given product or service! considering all the What are the 4 C’s information and expectation variables of each group of customers.
The brand must be dicat to offering better solutions for each type of market demand or for each problem present by the potential customer.
