Email cleanup will reduce your email marketing costs and increase your ROI

Email service providers often charge based on the size of your database. You will pay more to send emails to 50,000 people than to send emails to 5,000 people.

So cleaning your email list makes sense from a cost perspective. There’s no point in paying to send emails to people maximizing reach and engagement who aren’t actively engaging with your messages.

The result is a higher ROI. Because you’re only sending emails to people who are interested in what you have to say, you’ll get more opens and clicks . It’s a win-win strategy.

2. Cleaning your email list will reduce spam complaints

You don’t want your business to whatsapp number database be associated with the word “spam”. Trust us.

Spam complaints can lead to you being blacklisted from email addresses. This is hard to get rid of, and much more effective to avoid in the first place.

If you regularly clean your email list, you can be sure that your chances of getting spam complaints are pretty low. This means that your messages will end up where they belong: in your leads’ inboxes.

3. Cleaning up your email will increase your open rates as well as your click-through rates.

Cleaning up your email list can significantly improve your engagement rates .

Let’s say your current database australia database directory contains 5,000 email addresses and your open rate is 20 percent. That’s not bad.

But then you clean up your email list. This reduces your database to 4,200 email addresses, but your open rate jumps to 30 percent. Much better!