- Suboptimal formats and large file sizes increase page load times, which increases bounce rates. Ignoring modern formats like WebP or avif deprives the page of its performance advantage – WebP reduces size by 26% for the same quality.
- The lack of responsive images can significantly lower a page’s position in graphical search results on mobile devices.
- Inadequate compression leads to loss of detail or files that are too large.
How to avoid errors in alt attributes?
Every image on your page should have a unique chinese overseas asia database alt attribute – many sites make the mistake of using repetitive descriptions (the same alt description for many different images). Avoid alt attributes longer than 125 characters. Don’t use phrases like “photo”, “image”, or “graphic” – they’re redundant and take up valuable space. Research shows that 41% of sites use alt attributes that don’t match the image content. Alt attributes should be written in natural language, not a list of keywords – the BERT algorithm analyzes semantics and context. Update alt attributes when content changes – 67% of sites don’t update their descriptions when content changes, leading to semantic inconsistency.
How to analyze graphical search results?
Google Search Console shows you the exact number of clicks for each image. Analyze heatmaps to see which elements are getting the most attention – eye tracking studies show that users pay more attention to images than text. Check the conversion rate for individual images – often a few percent of all images generate more than half of the conversions from image sources.
What metrics are key to assessing image positioning effectiveness?
The number of image views indicates their visibility in the search engine – a quarterly increase of 20% is considered a good result. CTR should exceed seo tips for banks 2.5% for images on the first page of results. Position in search results – 92% of users do not browse results beyond the first page (top 20 images). Time spent on the page after clicking on the image – a good indicator is at least 45 seconds. A bounce rate below 55% indicates good image quality and relevance. Mobile to desktop traffic ratio – currently 71% of image searches come from mobile devices. Number of subpages visited after clicking on the image – an average of 2.3 subpages indicates good engagement.
A Practical Checklist for Positioning Graphics
10 Steps to Optimize Your Images on Google
- Select the appropriate format – avif or WebP, or preferably jpg/png.
- Compress images – reduce file size to 100-200 KB without losing quality.
- Give your file a descriptive name – 3-5 words including your main keyword.
- Adjust dimensions – make sure the graphics on your site are responsive.
- Add a detailed alt attribute – 4-8 words with natural keyword phrases.
- Optimize your image title – using relevant long-tail keywords.
- Place graphics in context – near thematically related text.
- Apply a data schema – use Schema.org/ImageObject.
- Add a signature – increases user asia email list engagement.
- Monitor and analyze – check your results regularly in Google Search Console
