Analyzing the progress and performance of content allows you to understand what works and what, instead, needs to be improved.

And this is, of course, essential to achieve the communication objectives set.

Let’s get into the details: what nepal phone number library are the social metrics to keep an eye on? What is the difference between metrics and KPIs?

What are social metrics?

“Social metrics” refers to a set of numerical data and information regarding the performance of shared content.

Generally speaking, social metrics fall into three categories:

  • vanity metrics: such as number of followers, number of likes, comments, and shares.

These indicators are What is food ecommerce? called “vanity metrics” precisely because they concern information that can be “flattering” (vanity = vanity), giving the impression of a successful profile.

In fact, how many times have we thought “this profile has 20,000 followers: it must be very successful”? 

The reality is different, however: vanity metrics do not always have a concrete impact on the growth and success of the social profile.

For this reason, they are often not taken into account when changing strategic decisions.

  • non-financial metrics: such as engagement rate, impressions, reach (or coverage), CTR and conversion rate.

In this case, these are metrics that analyze the behavior and interaction of the public with the content.

All this data provides valuable be numbers information to evaluate the effectiveness of the marketing strategy.

  • financial metrics, such as ROI, CPC and PPC, which evaluate in economic terms the effectiveness of the various marketing activities in progress.

In detail, this is data regarding the return on investment and the cost of advertising campaigns, thus helping to evaluate the profitability of the expenditure made.

Let’s now focus on non-financial metrics, as well as those that you absolutely must keep an eye on for any organic social management .

What Are They and? social metrics to keep an eye on?

Engagement rate, reach, impressions, CTR and conversion rate. 

Let’s analyze them one by one.

 

Engagement rate

 

Engagement rate is one of the most important social metrics to analyze.

This is a percentage value that indicates how much the audience interacts with the social account.

Simply put, engagement rate indicates the health and quality of your profile. 

Why? Simple: if a content is able to engage, it means that it is able to communicate effectively, capture the user’s attention and convey real value.

Let’s take a practical example.

If a social profile has thousands of followers but a very low engagement rate, it means that its content is not effective nor appreciated by the public.

And, in this case, the social algorithm would have no reason to favor its viewing: which simply means that the profile will struggle to grow.

Of course, each platform takes into account different interactions.