The term SERP is short for Search Engine Result Page . A SERP refers to the page of search results for a specific search term . These search results can vary depending on the search engine. Their visibility depends on many different factors. These factors are also known as ranking factors and are directly related to search engine optimization. The goal of this search engine result page is to deliver the best possible results for a search query.
SERP structure
Search engines are constantly evolving and strive to provide users with ever-better results. For this reason, the structure of the SERPS is telegram data also constantly changing. For example, the structure of the search results may change again with upcoming Google Core Updates . Currently, however, the search results pages can be divided into three different sections.
Organic rankings
Organic rankings, also known as search results, are non-paid entries. The positioning of these results is based on calculations by the search engine algorithm. However, this algorithm is not publicly visible and therefore requires experience or the support of an SEO expert, especially for competitive search terms. The more relevant the search results are for a specific search term (keyword) or a chain of several search terms (long-tail keyword), the redirecting users to translations based on geolocation better the placement of this search result. Entries in the organic search results always consist of a title and a meta description. Some search results, such as products or services, often display so-called rich snippets . These can contain other important information such as reviews or even prices. These rich snippets are not decisive for placement in the organic rankings, but can significantly influence the click-through rate.
Paid advertisements
Another component of the SERPs are paid advertisements. These are usually located above and below the organic rankings. These advertisements clean email are labeled “ad.” There are two different types of advertisements: marked text ads, which are similar to the organic search results, and shopping ads. Unlike text ads, shopping ads offer the option of displaying photos of the product, a price, or even the name of the shop. This ensures that the conversion rate after a click can be significantly increased, as the customer is immediately aware of which product is being offered and at what price.
