First of all, it is important to talk about what digital marketing consists of in practice. Basically, we can highlight it as a strategy that is bas on the use of emotional appeal to attract and grab the attention of consumers. Therefore, more than responding to a ne, this type of resource seeks to win the hearts of customers.
To achieve this objective, many managers use emotional marketing , mainly on special dates, such as Christmas, Valentine’s Day, Mother’s Day, etc., which can generate excellent results.
Companies that do not pay attention to this type of strategy end up missing out on great opportunities, as many of the purchases made by customers are motivat not only by necessity, but also by the emotion of acquiring a product or service.
What are the pillars of emotional marketing?
Authenticity
Within a business, to ensure a competitive ge in the market, techniques are ne to record its main objectives. It is up to the manager to promote the identity of their brand in a creative and authentic way to demonstrate band data to customers the values and mission of their company .
This way, more trust is promot on the part of consumers, who will find greater security in the business when making their purchases.
Relevance
Another very important pillar for the development
Emotional marketing has to do with the relevance of the product for the target audience. In other words, if the service proposal does not correspond to the niche you want to work in, there is no point in investing in the perfect language and sophisticat marketing resources.
Therefore, your brand must prioritize knowing the nes of its customers and then start investing in campaigns with emotional appeal.
Humanization
Humanizing your company is essential to engage and connect emotionally the stage of discussing the partnership with your customers. Therefore, you must analyze the emotions you want to evoke What is emotional marketing in your consumers. Using storytelling is a good alternative to marketing list ensure this feeling and build an emotional connection with your business.
