Google builds its trust and credibility algorithms like humans. but with much more information and a great memory. And this is an extremely important point to remember for the rest of your SEO career.
Previously. links were an integral part of building SEO. but people don’t judge credibility and trust by counting links . Therefore. Google’s algorithms and links will gradually be triggered as a signal. Links will still be accepted in the future. but they will become significantly less effective over time as Google improves its ability to apply additional signals to content. content creators. and website owners.
Entity optimization for EEAT is a thing in modern SEO. Google representatives have stated several times that there is no EEAT algorithm. On the one hand. this makes sense. For a person. trust in a chosen company is essential for choosing it to solve their problem. This means that trust and credibility must be evaluated as the core of algorithms that generate search results or generative AI.
What isn’t Google telling us about EEAT?
That’s a very good question.
People take “ attention ” very seriously special database when dealing with solution providers. And it doesn’t matter if they are individuals. small business owners. or large corporations. And they also consider “ transparency ” (or lack thereof). These are two extremely important aspects of trustworthiness that Google doesn’t explicitly mention. but they definitely use!
What is NEEATT?
Attention: ” Attention ” is partly synonymous with ” fame” .
Google’s approach to notoriety is based on a detailed assessment of “notability” based on geographic location. topic. and the type of entity involved. This means that what is notable can vary greatly depending on the type of entity and geolocation.
Attention is specific to both people and Google. It’s about being at the forefront. getting into people’s minds. and having a big impact in a specific industry and location. which justifies recognition from a specific audience.
The importance of attention in
Google’s algorithms is demonstrated in the SERPs. For example. if there are multiple people with the same name working on the strategies to permanently improve your online reputation same service. the knowledge panel of the person Google considers the best will be displayed.
For example. data from Kalicube Pro suggests that ranking in entity-driven SERP features . such as people entering queries or “top” entity lists. is heavily influenced by attention.
A large part of the work we do for our clients involves guiding them to focus on the most relevant PR goals and ensuring that the resulting press materials are well understood and meaningful to Google.
But Google is hyper-niche. PR and other belgium numbers publications have broad. reach and high authority. But due to their general nature. they are not always the most useful for generating attention in a specific area. A source that is geographically and locally hyper-relevant will be stronger.
